POST-REBRAND TRUST ASSESSMENT SCORECARD

Inclusion Multipliersâ„¢

Measure the hidden cost of your rebrand in 20 questions

INTRODUCTION

Your rebrand wasn't supposed to damage trust. But for 50% of companies, it did.

When you eliminated or rebranded DEI programs, your employees didn't just notice - they interpreted it as a broken promise. And that interpretation is costing you in ways you can't see yet: retention, innovation, psychological safety, and performance.

This 20-question assessment measures the trust deficit your rebrand may have created.

You'll discover:

Your organizational trust score (0-100 scale with benchmarking)

Which employee groups are most impacted (by role and identity)

The business cost of your trust deficit (retention risk, innovation loss, performance impact)

Your 90-day action plan to rebuild trust and psychological safety

Takes 15-20 minutes. Instant results. Personalized recommendations.

Most leaders are shocked by their score. But awareness is the first step to rebuilding.

→ Start Your Assessment Below

ASSESSMENT STRUCTURE

Part 1: Organizational Context (5 questions)

Understanding your rebrand and current state

Part 2: Trust & Psychological Safety (7 questions)

Measuring the trust fractures

Part 3: Infrastructure & Accountability (5 questions)

Assessing distributed accountability systems

Part 4: Employee Sentiment & Impact (3 questions)

Quantifying business cost

DEMOGRAPHIC IMPACT ANALYSIS

Based on Question 5 (Organization Size):

Small Organizations (1-500 employees):

  • Trust deficits are highly visible (everyone knows everyone)
  • Rebuilding can be faster with direct executive engagement
  • Risk: No "hiding" dysfunction—impacts recruitment/reputation quickly

Mid-size Organizations (501-2,500 employees):

  • Trust deficits may be uneven (some departments strong, others weak)
  • Rebuilding requires middle manager capability building
  • Risk: Pockets of high trust mask broader organizational problems

Large Organizations (2,501-10,000 employees):

  • Trust deficits are complex and vary by geography, business unit, level
  • Rebuilding requires systemic change + distributed accountability
  • Risk: Executive team disconnected from frontline reality

Enterprise Organizations (10,000+ employees):

  • Trust deficits are multi-layered and may take 12-18 months to fully assess
  • Rebuilding requires cultural transformation infrastructure

Risk: "Corporate headquarters vs. field" disconnect delays action

DOWNLOADABLE ACTION PLAN TEMPLATE

YOUR CUSTOM 90-DAY TRUST RESTORATION ROADMAP

Based on your score

Phase 1: ACKNOWLEDGE (Weeks 1-4)

  • Executive communication (draft template provided below)
  • Listening sessions with [specific groups based on answers]

Manager briefing on rebrand impact

Phase 2: REBUILD ACCOUNTABILITY (Weeks 5-8)

  • Design distributed accountability system
  • Reinstate inclusion metrics in scorecards
  • Manager training on psychological safety (3-part series)

Phase 3: DEMONSTRATE CONSISTENCY (Weeks 9-12)

  • Communicate early wins
  • Share manager/team success stories
  • Quarterly measurement check-in

Templates Included:

  • Executive acknowledgment communication template
  • Manager conversation guide
  • Accountability scorecard design
  • Listening session facilitation guide